PLAY WITH TIME SUMMER OOH
MARTINI BACARDI | 2017
Brand Campaign OOH
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DIRECTOR: AUTUMN DE WILDE
CINEMATOGRAPHER: LUCA BIGAZZI
COREOGRAPHER: RYAN HEFFINGTON
SOUNDTRACK: PAULO CONTE
AGENCY: AMV BBDO
CLIENT: MARTINI
The 2017 Play With Time summer OOH campaign marked a defining moment for the Martini brand. After more than a decade searching for a tone of voice and visual language that truly honored its iconic heritage, Martini was ready for a reset.
When I took over the account, the challenge was clear: define a new aesthetic and voice for the brand. The OOH work was just one expression of a much larger multichannel brand world—spanning more than six products and variants, on- and off-trade communications, and Martini Racing.
In collaboration with fashion photographers Guy Aroch and Anna Palma, we brought the new Martini look and feel to life across the piazzas and terraces of Rome, reestablishing the brand with confidence, elegance, and modernity.
