#JOYOFRACING
MARTINI RACING | 2018
Activation & Social
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DIRECTOR: AUTUMN DE WILDE
CINEMATOGRAPHER: LUCA BIGAZZI
COREOGRAPHER: RYAN HEFFINGTON
SOUNDTRACK: PAULO CONTE
AGENCY: AMV BBDO
CLIENT: MARTINI
Rooted in a racing legacy that dates back to its founders, Martini set out to unite fans around the shared thrill of Formula 1. We brought that passion to life with #JoyOfRacing, a digital campaign that invited fans to celebrate their love of the sport across Facebook, Instagram, and Twitter.
Participants had the chance to win a truly one-of-a-kind prize: Felipe Massa’s Belgium Grand Prix helmet, hand-painted by contemporary Spanish artist Kenor—turning fan enthusiasm into a powerful cultural moment at the intersection of racing, art, and brand.
