PLAY WITH TIME

Capturing the spirit of an Italian summer—long days, sun-soaked afternoons, and effortless style—Martini’s heroine twirls through the cobbled streets of Rome in a dazzling film directed by Autumn de Wilde. Known as Verde, she is joined by her friends, including TV and film influencers from Russia and France, alongside former Formula 1 driver Susie Wolff, bringing a modern, international energy to the story.

We built anticipation ahead of the launch with a series of bespoke social content tailored to each influencer’s voice and audience. The film then premiered across social media, TV, and cinema, followed by a weekly 5pm Aperitivo Invite on IG and FB, extending the campaign into an ongoing social ritual inspired by Italy’s most charming tradition.