Creator Lab

Instagram partnered with R/GA to imagine and build Creator Lab, a next-generation Creative Academy designed to empower the next wave of creators. We were responsible for naming the platform, defining the curriculum, and shaping the design language and content framework.

More than a traditional learning program, Creator Lab was conceived as a living community. We curated a diverse roster of established creators to explore meaningful, empathetic topics through personal storytelling—immersing aspiring creators in real, relevant narratives. Our team led the program end to end, from creator selection and curriculum development to bespoke briefs, virtual content capture, and post-production—delivering a cohesive, scalable learning experience rooted in craft, culture, and connection.