ALLY MILESTONE ARCHIVES
ALLY BANK X DC COMICS | 2022
Activation & Brand Partnership
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AGENCY: R/GA
CLIENT: ALLY BANK
Only 2% of comic book superheroes are black.
To help change that, Ally partnered with Milestone Media and DC Comics to create a metaverse-like experience on Snapchat, expanding representation and bringing more diverse heroes into the comic book universe.
Filled with four levels of content, each dedicated to a specific superhero, the experience engaged new and returning fans with interactive comics, minigames, easter-eggs, and a custom selfie lens.
