BJÖRK AR MASKS

In 2019, Jonathan Wells, the artistic director of Björk's Digital exhibition at Centro Cultural Banco Brasil, invited me to create a unique digital experience promoting the show at CCBB's museums in Brasília, Rio de Janeiro, and Belo Horizonte. Brazil was the final stop of the exhibition's world tour, so we wanted to create something special to mark its closing. At the time, I was deep into AR and looking for the right opportunity to experiment with it—Jonathan's invitation was perfect because Björk hadn't explored that space yet, and her masks were waiting to be brought to life as AR filters. This project was a dream come true. I not only created Björk's first AR filters but also had the opportunity to work with the creative powerhouse James Merry and my dear friends from ROOF Studio.