A Prosperity Story
INTUIT | 2019
Brand Campaign
-
AGENCY: PHENOMENON
CLIENT: INTUIT
For Intuit’s 2019 brand campaign, we set out to celebrate the hustlers who power progress around the world. The result was a beautifully crafted :60 animated film that debuted during the Grammy Awards, pairing Intuit’s purpose with human ambition and creativity. We collaborated with rising musician Raiche and street artist Geraluz to bring the spot to life through original music and expressive visuals.
In true alignment with Intuit’s mission to power prosperity, we partnered with Raiche to write and compose a full-length version of “Shine,” extending the campaign beyond the screen. The song went on to become the closing track on her debut album—turning a brand moment into a lasting creative collaboration.