Your body has
the answers

Abbott challenged us to redefine how people think about health with the launch of Lingo, their new CGM biosensor. We went straight at the real enemy: health-washing, one-size-fits-all advice, misinformation, and a sick-care system fueled by confusion.

Our answer was a campaign built on a simple, undeniable truth: Your Body Has the Answers.

By pulling people away from trends, influencers, and endless searching, Lingo reframes health as personal, data-driven, and grounded in real-time biometric insight. We kicked off the campaign with a launch film that introduces Lingo’s point of view and signals a new, more informed relationship with health.