Winning and pitching the YouTube account for the AMV BBDO, was one of the highlights during my time at the agency. I led the YouTube pitch alongside the AMV’s Chief Strategy Officer Craig Mawdsley, and supported by the amazing creative team; copywriter Olga Pope, art director Gina Kelly, design Marco Ammannati.
The pitch brief was a B2B campaign targeting advertisers and agencies, aiming to show that YouTube's content captures viewers’ attention and drives behaviour – not just reach large audiences.
Our answer to the brief was the “More Than Just Viewers’ campaign, where we flip the camera to show the unique connection between YouTube and its users.
CREDITS 2018 CAMPAIGN:
MY ROLE: CREATIVE PARTNER & ART DIRECTION
ART DIRECTOR: ANDREZZA VALENTIN
COPYWRITER: STEVE STRETTON
AGENCY: AMV BBDO
CLIENT: YOUTUBE UK
MY ROLE: CREATIVE PARTNER
ART DIRECTOR: GINA KELLY
COPYWRITER: OLGA POPE
STRATEGEY: CRAIG MAWDSLEY