Young audiences were already familiar with Hyundai. But in order to transform
that familiarity into a positive association with the brand, this audience needed
a relevant way to engage with the vehicles. For a generation obsessed with
zombies, we created The Walking Dead Chop Shop app allowing users to
configure their very own Zombie Survival Machine.
The app lets fans build and customize their own zombie survival machine,
equipped with flamethrowers, razor wire, machine gun, and many more goodies.
MY ROLE: CREATIVE DIRECTION
PRODUCTION COMPANY: BOSSA
EP: HANS WEISS
ART DIRECTION: MARCEL SLOTTKE & SARAH SKAPIK
C. TECHNOLOGIST: JERAMY MORRILL
LEAD DEVELOPER: JEREMY ABEL
PRODUCER: NIC SANTANA