Northlandz is the world’s largest model railroad, built entirely
by one man – Bruce Zaccagnino.
Leveraging Sony’s QX100 lens-style camera, we captured thousands of images
from whole new angles - from travelling through landscapes with the train’s POV
to overlooking a cliff through a character’s eyes. Mimicking the functionality of
the camera, you can pan and zoom into different levels (with the ability to snap
And share a photo at any point) to uncover story after story.
MY ROLE: CREATIVE DIRECTION
PRODUCTION COMPANY: BOSSA
EP: HANS WEISS
ART DIRECTION: SARAH SKAPIK
C. TECHNOLOGIST: JERAMY MORRILL
LEAD DEVELOPER: JEREMY ABEL
PRODUCER: NIC SANTANA
AGENCY: W+K PORTLAND