On the week before Christmas, McDonald’s spread some Festive cheer in Piccadilly Circus with an interactive DOOH. For one day only, the billboard showed a giant Christmas Cracker, that passers-by could pull with a swipe of their phone, and win a Winter Warmer or Toffee Latte.
MY ROLE: ECD & CREATIVE PARTNER
PRODUCTION COMPANY: BOSSA
LEAD DEVELOPER: DAVID POYNER
DEVELOPER: PATRICK MUTH
AGENCY: LEO BURNETT - LDN