Martini wanted to unite fans to share the joy of the F1 race, as a celebration of its long-standing passion for racing, which can be traced back to its founders.
We created the digital campaign #JoyOfRacing, rallying fans to share their love for the F1 race, on Facebook, Instagram and Twitter for a chance to win Felipe Massa's - Belgium Grand Prix - one-of-a-kind, hand-painted helmet, designed by contemporary Spanish artist Kenor.
MY ROLE: ECD
CREATIVE DIRECTOR: GRAHAM JENKS
HELMET ILLUSTRATION: EL KENOR
AGENCY: AMV BBDO