While there is standard a set of questions that everyone has in mind when buying
a luxury car, every person has its own specific style.
In collaboration with Hudson Rouge, we created an HTML5 site that analyses data from Facebook to help consumers identify the right questions for them, based on their lifestyle, tastes and interests.
MY ROLE: CREATIVE PARTNER
PRODUCTION COMPANY: BOSSA
EP: HANS WEISS
C. TECHNOLOGIST: JERAMY MORRILL
LEAD DEVELOPER: SANTI GRAU
PRODUCER: LAUREN BICKERS
AGENCY: HUDSON ROUGE
Using Facebook Connect, we created a data-mining engine that looked into peoples’ profiles for key words that allowed us to extrapolate their social behavior and preferences, translating it into a customized infographic and car feautres based on aspects of the luxury car shopping experience that were more relevant to each user.