LINCOLN - LUXURY UNCOVERED
While there is a standard a set of questions that everyone has in mind when buying a luxury car, every person has its own specific style.
In collaboration with Hudson Rouge, we created an HTML5 data-visualisation using Facebook API to create a bespoke set of questions based on the user's lifestyle, tastes and interests.
CREDITS:
MY ROLE: CREATIVE DIRECTION, UX & ART DIRECTION
PRODUCTION COMPANY: BOSSA
EP: HANS WEISS
C. TECHNOLOGIST: JERAMY MORRILL
LEAD DEVELOPER: SANTI GRAU
PRODUCER: LAUREN BICKERS
AGENCY: HUDSON ROUGE
CLIENT: LINCOLN
Using Facebook Connect, we created a data-mining engine that looked into peoples’ profiles for key words that allowed us to extrapolate their social behavior and preferences, translating it into a customized infographic and car feautres based on aspects of the luxury car shopping experience that were more relevant to each user.
