LEXUS DESIGN DISRUPTED NYFW013

For NYFW 2013, Bossa and LEGS Media turned the 2014 Lexus IS into an interactive holographic work of art.

Our interactive installation allowed guests to engage with holograms projected inside the car with their mobile devices, creating entrancing animations and stunning graphics. The more people that connected, the more vibrant the holographic visuals became.

CREDITS:

MY ROLE: CREATIVE DIRECTION

PRODUCTION COMPANY: BOSSA
EP: HANS WEISS
ART DIRECTION: JERAMY MORRILL & SARAH SKAPIK
C. TECHNOLOGIST: JERAMY MORRILL
LEAD DEVELOPER: JEREMY ABEL
PRODUCER: NIC SANTANA
AGENCY: TEAM ONE LA
CLIENT: LEXUS