HOTELS.COM - TRIP YOUR FACE

Trip Your Face was a cinematic face-upload experience that let users co-star with Vanilla Ice and Dennis Rodman in nine different films. In ‘Hang Over’ type of story, users were invited to watch the flashbacks of an epic night that took place in three different cities: New York, Paris and Las Vegas.

To become part of the debauchery, users could upload a photo himself and three other friends into 12 different characters. As they explored the hotel rooms, their faces appeared superimposed on the characters in the film.

CREDITS:

MY ROLE: CREATIVE DIRECTION, UX, ART DIRECTION & SCRIPTWRITING.

PRODUCTION COMPANY: B-REEL NYC
EP: MAX AHLBORN
DIRECTOR: ANDERS HALLBERG
C. TECHNOLOGIST: WILL ADAMS
DESIGNER: JESSIE BUSTIN
AGENCY: Y&R CHICAGO
CLIENT: HOTELS.COM