For the retail launch of Google's Pixel 4a, we created a product demo to showcase the phone's new features and drive in-store sales. We combined live-action and animated content, highlighting key features through everyday scenarios.
CREDITS:
MY ROLE: GLOBAL ECD
CREATIVE DIRECTOR & AD: VINCENT VERCOUTRE
COPYWRITER: JOEY SEXRNER
AGENCY: MEDIAMONKS
CLIENT: GOOGLE RETAIL