To help users choose the right Elantra for them, we created a journey where
you can pick one of the new models and watch it drive to your house.
By using projection mapping sequence, real-time 3D animations in
Google Maps and Street View we let the users park the car in their driveway.
MY ROLE: CREATIVE DIRECTION, UX & ART DIRECTION
PRODUCTION COMPANY: BOSSA
EP: HANS WEISS
C. TECHNOLOGIST: JERAMY MORRILL
LEAD DEVELOPER: ENRIQUE GONZALES
PRODUCER: VIDA EHN
ANIMATION & LIVE: HORNET INC