To help people choose the right Elantra for them, we created an interactive driveway journey. Combining projection mapping with real-time 3D animations over Google Maps and Street View, so users could watch one of the three new models drive to their house and park in their driveway.
MY ROLE: CREATIVE DIRECTION, UX & ART DIRECTION
PRODUCTION COMPANY: BOSSA
EP: HANS WEISS
C. TECHNOLOGIST: JERAMY MORRILL
LEAD DEVELOPER: ENRIQUE GONZALES
PRODUCER: VIDA EHN
ANIMATION & LIVE: HORNET INC