The 2017 'Play With Time" Summer OOH campaign was a significant milestone for the Martini Brand. For more than a decade the brand was searching for a new voice and look & feel that made justice to its iconic artistic heritage.
As I took over the Martini, last January, I was given the challenge to establish nothing less than the new aesthetic and tone of voice for the brand. The OOH is a small piece of the multichannel ecosystem and Brand World that compasses more than six products, variants, on and off trade communication and Martini Racing.
In collaboration with the fashion photographers Guy Aroch and Anna Palma, we brought to life the new Martini look & feel in the idyllic Piazzas and Terrazas of Rome.
MY ROLE: ECD & CREATIVE PARTNER
AGENCY STRATEGY: SAM WILLIAMS
ART DIRECTOR: ANDREZZA VALENTIN
PHOTOGRAPHER: ANNA PALMA & GUY AROCH
AGENCY: AMV BBDO